Litchi fruit lovers can enjoy Luc Ngan litchi at the ‘2018 Luc Ngan – Bac Giang Litchi Week’ which began at Big C Thang Long Supermarket today in Ha Noi.
This is the third year Big C has hosted this event, which will run until June 20.
It is part of activities to promote the consumption of Bac Giang Province’s Luc Ngan District litchi, which is famous for its sweet taste, thick flesh and tiny seeds.
Speaking at the ceremony, Hoang Anh Tuan, deputy head of the Ministry of Industry and Trade’s Domestic Market Department, said the litchi week was a useful activity to promote the brand of high-quality Luc Ngan litchi, which is grown according to VietGAP and GlobalGAP standards, to Ha Noi consumers.
Tuan said litchi is present in most provinces and cities nationwide. The promotion activities have been fostered and helped avoid pricing pressure from domestic and foreign traders, thereby improving the value of litchi and income of farmers.
According to Tran Quang Tan, director of the Bac Giang Industry and Trade Department, this year’s event was hosted earlier than two years ago as it aimed to connect with businesses to sign consumption contracts in both domestic and foreign markets.
Litchi is planted in a total area of 15,200 hectares in Luc Ngan District with annual yeild of about 100,000 tonnes, with the production area in line with VietGAP criteria reaching 11,400 hectares.
‘Luc Ngan litchi’ has been registered with the Trademark and Geographical Indication in seven countries and exported to 30 countries, including China, the US, Australia, Britain, France and Thailand.
Big C Vietnam said the first shipment of Luc Ngan litchi this year will be exported to Thailand by Central Group Vietnam and Big C Vietnam with the amount three times higher than in 2017.
To promote this event, Big C Thang Long will showcase the fruit together with other attractive promotions. Eight kind of food and drinks processed from litchi will also be introduced to customers during the event. — VNSNguồn: bizhub.vn