Adidas Is Looking Fitter Than Nike

With its T-shirt wearing tech billionaires and health-conscious consumers, the U.S. is the spiritual home of the global sporting goods boom. But the fitter of the two sportswear giants feeding those consumers just now is European.

Adidas grew sales by 10% year over year in the quarter through June, according to results published Thursday. That included 16% growth in North America and 27% growth in China. Nike’s recent return to growth in the U.S. doesn’t seem to be tripping up its German rival. Of the major markets, only... Nguồn: www.wsj.com